THE CLIENT
Generation V is a vape, kratom, and Delta 8 shop with locations in Lincoln, Nebraska and surrounding areas. They focus on creating a welcoming, judgment-free space where customers from all backgrounds can explore vaping and learn more about the products they offer.
MY SOLUTION
For this project, I led a complete rebrand of Generation V, including renaming it to Gen V. My work included designing a new brand identity system, in-store and outdoor signage, a t-shirt, and a custom shopping bag. The goal was to establish a more androgynous and inclusive aesthetic while preserving the sleek, high-tech vibe associated with vaping culture.
